Laura Ashley


Press look book and invitation design to coincide with the launch of the Laura Ashley 2005 autumn winter collection.


Inspiration was taken from the mirrored cube, a key item of furniture in the 2005 collection. We designed a square format look book with mirrored cover which represented one side of the cube.


The invitation was posted out to the press flat packed and when given a gentle squeeze transformed into a 3-dimensional scaled down version  of the cube.


Illustration, brochure design, 3-dimensional design, concept design, project management, print management, art direction.


We Should Coco have designed several invitations and look books for Laura Ashley. We also designed their electronic gift card and have worked on several marketing campaigns.

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All design and artwork copyright © We Should Coco Ltd  2009