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Easy Tasty Magic


We Should Coco had a magical time creating the brand and packaging for this stunning range of food products by food writer and cook Laura Santtini.


Launched in Selfridges in October 2009. We also created supporting POS and press advertising, art directed photography and defined the Easy Tasty Magic brand, giving it a unique identity which literally lit up the market place.


Branding, identity, packaging design, Easy Tasty Magic logo design, Taste No5 and Stardust trademark design, POS, display graphics, art direction, press advertising, production management, website design, supporting promotional material.


We Should Coco continue to work with Laura Santtini developing her Easy Tasty Magic range. We are currently working on promotional material and developing new packaging ideas for future lines.

All design and artwork copyright © We Should Coco Ltd  2009